Office branding requires more than applying logos and corporate colours to workplace surfaces; it involves translating brand identity into a practical, coherent physical environment. This guide explains how marketing managers can approach strategy, surveys, design, production and installation while avoiding common project mistakes.

Office branding and signage depend on far more than artwork, with substrates, glazing safety, accessibility, material specification and fit-out coordination all influencing the finished result. This guide explains the practical decisions UK office managers, architects and contractors should address from initial specification through to installation and future maintenance.